Start with the buyer
Who they are, what they already believe, and what they are really choosing between. Usually not what the category thinks it is.
Malta · United Kingdom · Estonia
We build the brands people actually choose.
LMT Group is a full-service creative and media agency for consumer brands. Strategy, identity, content, media and CRM, all handled by one team across three countries.
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Independent. One P&L and one team, however many time zones it happens to span.
00 Position
A consumer decides in about two seconds. Everything we do is aimed at those two seconds.
Most brands lose people long before price or product come into it. They lose them in a scroll, on a shelf, on a slow page, in a second email that sounds like it came from a different company entirely.
Full service is our answer to that. The people who set the positioning are the people who write the ads, cut the film and build the flows, so the brand a customer meets on Tuesday is the same one they met on Monday. No relay race between four agencies and a deck nobody reads.
01 Capabilities
Seven disciplines. One team.
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01
Brand strategy
Who the brand is for, what it stands against, and the reason someone picks it over the thing next to it. Research, positioning, architecture and the messaging everything else hangs off.
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02
Identity & design
Naming, identity systems, packaging and the guidelines that keep it intact once it leaves us. Designed to survive contact with a real shelf, a real feed and a 3-inch screen.
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03
Content & production
Film, photography, motion and the high-volume social work that keeps a brand fed week to week. Produced in-house, so the good idea and the budget survive the same conversation.
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04
Paid media
Planning and buying across social, search, video, retail media and out-of-home, built around what a customer is actually worth to you rather than a spend target handed down in January.
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05
Social & influencer
Channel strategy, always-on publishing, community management and creator partnerships negotiated and measured like media, because that is what they are.
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06
Web & ecommerce
Sites and storefronts designed and built to convert. Fast pages, honest merchandising, and a checkout that doesn't undo everything the campaign just paid for.
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07
CRM & lifecycle
Email, SMS, loyalty and retention. The first sale is the expensive one; this is the work that makes the second and third sale pay for it.
02 How we work
Four moves, in this order.
Sharpen the position
One idea a customer can repeat to a friend. If it needs a paragraph to explain, it will not survive a scroll, so we keep cutting.
Make the work
Identity, film, social, site and flows built by one team from that single position, so every touchpoint sounds like the same company.
Run it and read it
Into market, measured properly, and edited on what the numbers say. Most of the value shows up in the fourth month, not the first.
03 Offices
Three homes, one team.
Sliema
Malta--:--
Our home base, and where most new engagements begin. Teams here work across everything the group runs.
Sliema, Maltasliema@lmtgroup.io
London
United Kingdom--:--
Our closest seat to the brands, the talent and the media market, with people across creative and media.
London, United Kingdomlondon@lmtgroup.io
Tallinn
Estonia--:--
Our digital and technical base, and a growing part of how the group builds and measures.
Tallinn, Estoniatallinn@lmtgroup.io